I was actually surprised when George Lucas accepted a deal with Disney to give away the entire Star Wars franchise in October 2012. I guess everyone has a price, but perhaps Lucas didn’t think through what it was going to be like to see all the things that Disney will do with Star Wars. He might hate the story ideas, or the story arc or even the toys that Disney might sell. Of course the only company in the world that he would sell to would be Disney, but once you sign on the dotted line, your idea that has been yours for 40 years is gone forever.
Everyone is hoping that the new 7th Star Wars movie that opens on December 18, 2015 is going to be an exceptional movie and definitely all owners of Disney stock are hoping for this as well. JJ Abrams, the writer and director of this movie is under a tremendous amount of pressure for this new movie to not only be great and make huge amounts of money, but for him to really succeed this movie has to set all time box office records. From the trailers I have seen it certainly looks like a great movie but the main issue is the story. If This movie has great special effects and a great story, then it will break those box office records. Otherwise it will fall short of what Disney will need to recover that 4 billion dollar deal with Lucas.